A place to know global marketing information.
Do you know Alibaba-the largest commerce company in China? Do you want to learn Jack Ma‘s journal of success on E-commerce? You can learn a lot from this video.
Jack Ma, the head of Alibaba Group, China’s largest e-commerce company,it provides B to B, B to C and C to C sales services. In this video talk about how the sector has been generating grassroots economic opportunities and changing lives in China and beyond, and what the future of e-commerce will be like. Jack Ma thinks Alibaba is different with Amazon or eBay. I agree with this point. Because I think the role of E-commerce in China and America is different. In America, E-commerce is like a kind of another way to expand sales of a company, the traditional business is dominant. But in China, E-commerce is in mainly position. In addition, in America, E-commerce is just like a kind of online shopping, you just buy something you want to buy via internet. However, China’s E-commerce is a kind of lifestyle. To many Chinese people, Taobao-one of the popular E-commerce website of Alibaba, has already become a part of life.
To learn more about Alibaba E-commerce in China and around the world, click the video from Credit Suisse.
This is a digital Era of globalization, marketers not only need to know their domestic user market, but also have to have global perspective. How to do marketing in the global digital market? This slide from The Marketing Society give us comprehensive views to know global digital, social media and mobile information. It’s comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world’s largest economies. After I read the slide, I have a general, comprehensive and macroscopical view to digital marketing. In addition, what I learned from another article-6 Predictions about the state of digital marketing in 2015 that content will be more important than ever and Marketing channels will be even more connected. In addition, mobile will take over. I think it’s true. Since mobile connections are extremely larger than any other devices. So digital marketers need to explore and gather additional behavior data to understand how mobile is assisting conversions on other devices & offline. To learn more about digital marketing, read the slide below.
marketersworld100 