This video is very understandable and very useful for marketing beginners to learn what is Google Adwords and how to use Google Adwords. Google AdWords is one of the most useful methods of bringing traffic to one’s site. As we know, Google is the largest search engine on the Internet, and if you want to use the internet as a profit-making source, Google search engine is a significant invest place to marketers. The more smartly we use it, the more benefits we will reap. Through the use of proper keywords, Google AdWords makes your marketing task a whole lot easier by bringing huge per click traffic. When these keywords convert to business and sales, the traffic driven from Google AdWords is converted to profit. In addition, the mainly reason why marketers need to use Google Adwords is that it just need small initial investment. I think this is the major reason why Google Adwords is so popular.The payment is charged after every click. Thus, if no click happen, marketer will not be charged.
Click this video to learn more about Google Adwords.
This post is very helpful for bloggers, it’s a very complete blogging tips to optimize our blogs. I think this like a blogging checklist, we can use this as a blogging standards, when we blogging, we should check our blog if reach the standards. I think it’s a great way to improve our post quality and optimize our blog. These fifty blogging tips are for varifying areas, it not only for a business blog, but also these tips provide to improve website traffic and provides quick blog improvement. I think many of these tips are about content marketing. It’s very important for marketers. A good blog have to involves great text, not too short and not too long, and include great images or video. Cause visual content marketing is also very essential. People have no enough time to read all they want to read, so good images and videos are more easier to catch up prospects attention. Blog quality is more important than quantity. If you post some contents that are target your audiences, not about your things, it will be more attractive. Write the content that your audience interested. It’s not only can increase traffic, but also can improve readers’ engagement. Therefore, if you do social media marketing, no matter on blog, Facebook or twitter, content marketing is very important and is in primary place.
To learn more about blogging tips, read this infographic that was developed by Cent for Your Escape from 9 to 5:
Do you know Alibaba-the largest commerce company in China? Do you want to learn Jack Ma‘s journal of success on E-commerce? You can learn a lot from this video.
Jack Ma, the head of Alibaba Group, China’s largest e-commerce company,it provides B to B, B to C and C to C sales services. In this video talk about how the sector has been generating grassroots economic opportunities and changing lives in China and beyond, and what the future of e-commerce will be like. Jack Ma thinks Alibaba is different with Amazon or eBay. I agree with this point. Because I think the role of E-commerce in China and America is different. In America, E-commerce is like a kind of another way to expand sales of a company, the traditional business is dominant. But in China, E-commerce is in mainly position. In addition, in America, E-commerce is just like a kind of online shopping, you just buy something you want to buy via internet. However, China’s E-commerce is a kind of lifestyle. To many Chinese people, Taobao-one of the popular E-commerce website of Alibaba, has already become a part of life.
To learn more about Alibaba E-commerce in China and around the world, click the video from Credit Suisse.
What is SEO and how can you use it to get your sites to rank in Google? This video will explain all to you. From this video, I think in order to increase your website traffic and rank in Google, there are two essential elements you have to involve in your website. One is include keywords you want to rank for on your site, and the other one is have some other quality website links in your site. If we want Google pick your site on the top rank, you are not only need to have keywords in the text content, but also have the keywords in domain name, titles, descriptions, etc. You need have your keywords everywhere. Thus, Google will think this website is really about what you say and your site is more likely rank in Google. In addition, if you over do the keywords, it’s not a good idea. Furthermore, backlinks are also significant to SEO. The more backlinks you have in your site, the better ranks you have in Google. What’s more, the more quality of the backlinks, the better ranks you have in Google. For example, from one of my work experience, when I post a fashion shopping list article, I will list as much as items in my post, and involves many high quality backlinks to my site, I think this is a good way to improve Google rank and to increase traffic. And it will help customers stay longer in our website.
To learn how to get your sites to rank in Google, click the video below. You can also click here to learn more about SEO.
Marketing gets more complicated and confusing everyday. What is digital marketing? How to apply digital marketing? Maybe you don’t know digital marketing too much, here’s a video that can tell you what is digital marketing? There are 4 phase of digital marketing. First, software & structure. Second, get social & turn on the tap. Third, broaden your base. Forth, broaden your horizon. It’s very helpful for you. After I read the slide, I have a general, comprehensive and macroscopical view to digital marketing. In addition, content will be more important than ever and Marketing channels will be even more connected. In addition, mobile will take over. I think it’s true. Since mobile connections are extremely larger than any other devices. So digital marketers need to explore and gather additional behavior data to understand how mobile is assisting conversions on other devices & offline. So I think digital marketing is more than online marketing, digital marketing not only include on the internet, but also include your mobile, iPad and offline devises. These are what I learned from this video, click the video to learn more about digital marketing.
After I watched this video, I agree that the proper balance of storyteller and data scientist is 57% and 43% separately. I believe marketers do everything they do have to base on kind of data science, thus, the content will be more professional and persuasive. Plus, a great content is not only include data, but also have impressive story to attract customer to read or buy. I think the balance of storyteller and data scientist just like the balance of emotional and rational. Marketers should include both of them, and give more emotional things to customer than rational. When a product’s features are described properly and not very distinguish among other competitors’s products, if customer can not decide which products they need to buy, marketers need to give more emotional story on this product to attract more prospects to buy. To know more about customers needs and feeling, it’s easier to attract customers.
“According to this 2014 Tech Marketing Priorities study by IDG Research, a successful marketer needs to be the proper balance of storyteller and data scientist. This is a challenge media companies can assist with on several fronts through the design of custom marketing programs to fuel the “storytelling” … to help with the “science” of designing and managing data-driven marketing strategies. This IDG Research survey was conducted of global senior tech marketing leaders providing insights into key marketing priorities for 2015 and beyond.”
Check out the YouTube video below by IDG Knowledge Hub:
This is a digital Era of globalization, marketers not only need to know their domestic user market, but also have to have global perspective. How to do marketing in the global digital market? This slide from The Marketing Society give us comprehensive views to know global digital, social media and mobile information. It’s comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world’s largest economies. After I read the slide, I have a general, comprehensive and macroscopical view to digital marketing. In addition, what I learned from another article-6 Predictions about the state of digital marketing in 2015 that content will be more important than ever and Marketing channels will be even more connected. In addition, mobile will take over. I think it’s true. Since mobile connections are extremely larger than any other devices. So digital marketers need to explore and gather additional behavior data to understand how mobile is assisting conversions on other devices & offline. To learn more about digital marketing, read the slide below.
Social media marketing solutions help businesses launch effective, profitable social media campaigns.There’s a list of 10 social media resolutions to keep your brand on track.The most important element for social media is valuable content. I think valuable content includes visual content and text content. For visual content marketing, We can use good images and videos to attract more prospects, people don’t have enough time to read everything they want information about, images are more easier to be share and like than text. Text content means our post should be creative and the topics should be our audience interested in. Providing valuable and shareable content, you’ll create a much stronger brand reputation if you focus on creating useful content that viewers will want to share, rather than cranking out content to meet arbitrary publishing calendars or that covers subjects only you’d want to read.In addition, another significant point is that our social media should post often enough. If you want to increase our social media sites traffic, you need to follow these 10 resolutions at least, I think these are basic and inevitable elements for social media.
Here’s a list of 10 social media resolutions from Tailwind, a social media firm, to keep your brand on track, you will learn more in here.
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