After I watched this video, I agree that the proper balance of storyteller and data scientist is 57% and 43% separately. I believe marketers do everything they do have to base on kind of data science, thus, the content will be more professional and persuasive. Plus, a great content is not only include data, but also have impressive story to attract customer to read or buy. I think the balance of storyteller and data scientist just like the balance of emotional and rational. Marketers should include both of them, and give more emotional things to customer than rational. When a product’s features are described properly and not very distinguish among other competitors’s products, if customer can not decide which products they need to buy, marketers need to give more emotional story on this product to attract more prospects to buy. To know more about customers needs and feeling, it’s easier to attract customers.
“According to this 2014 Tech Marketing Priorities study by IDG Research, a successful marketer needs to be the proper balance of storyteller and data scientist. This is a challenge media companies can assist with on several fronts through the design of custom marketing programs to fuel the “storytelling” … to help with the “science” of designing and managing data-driven marketing strategies. This IDG Research survey was conducted of global senior tech marketing leaders providing insights into key marketing priorities for 2015 and beyond.”
Check out the YouTube video below by IDG Knowledge Hub:
marketersworld100 